Widespread Internet access in China not only boosted the Chinese economy, but also facilitates international exchanges between China and the rest of the world. This enables the writer, Daniel D. Ding, to find out the significance and the rhetorical purpose of naming the known through the comparison and contrast the Chinese and Americans websites. Confucianism, a philosophy that has influenced Chinese society for more than 2500 years, is actually centered on agriculture. The major purpose of Confucianism is to justify and theorize the farmer-based social system of Confucius’s time. The philosopher Confucius believes that incorrect name must be correct so that social order and stability can be maintained; but Confucius emphasizes an object is named or identified based on the key characteristics of the object. Moreover, names help individuals identify the context in which they are interacting, and that context provided a series of implied rules on how to communicate in that situation.
Honestly, I have never realized that traditional Chinese agrarian culture should have influences on modern Chinese cyberspace communication. In traditional Chinese agrarian ideas, correct naming serves as a foundation for social harmony and social order. The use of correct names can avoid ambiguity in communication process in the modern websites.